Last updated: 30 October 2026
This Cookie Policy explains what cookies and similar technologies are, how Wild Circle Dynamics LTD uses them on our website, and how you can manage your preferences. This policy is designed to comply with the Privacy and Electronic Communications Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What are cookies?
Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
In addition to cookies, we may use similar technologies such as web beacons, pixels, local storage and tracking scripts. These technologies perform similar functions and are treated together in this policy.
2. Legal basis for using cookies
Under PECR and UK GDPR, we must inform you about the cookies we use and obtain your consent for certain types of cookies. Specifically:
- Strictly necessary cookies do not require consent because they are essential for the website to function. You can still block them through your browser settings, but the website may not work properly.
- Functional, analytics and marketing cookies require your consent before they are placed on your device. We will ask for this consent when you first visit our website.
3. How we use cookies
We may use cookies to:
- ensure the website operates correctly and securely;
- remember your preferences and settings;
- understand how visitors use our website and which pages are most popular;
- improve website performance and user experience;
- deliver relevant marketing where you have given consent;
- prevent fraud and abuse;
- support payment and checkout processes through our payment providers.
4. Categories of cookies we use
4.1 Strictly necessary cookies
These cookies are essential for the website to function. They enable core features such as security, navigation and form submissions. Without these cookies, services you have asked for cannot be provided. They are usually set in response to your actions, such as logging in or filling in forms.
4.2 Functional cookies
Functional cookies allow the website to remember choices you make, such as language or region preferences, login details or custom settings. They enable enhanced features and personalisation. These cookies may be set by us or by third-party providers whose services we have added to our pages.
4.3 Analytics cookies
Where enabled, analytics cookies help us understand how visitors use our website. They collect information anonymously, such as the number of visitors, the pages visited and the source of traffic. We use this information to improve our website and services. These cookies are only placed with your consent.
4.4 Marketing cookies
Marketing cookies may be used to track visitors across websites and to deliver advertisements relevant to you. They may be set by us or by advertising partners to build a profile of your interests. These cookies are only placed with your explicit consent.
4.5 Storage we currently use
Our website currently stores only one item on your device — no analytics or marketing cookies are in use:
- wild-circle-cookie-consent(local storage): records your cookie banner choice (accepted or declined). It contains no personal data, is not sent to our servers and remains until you change it via the Cookie settings control in the website footer or clear your browser’s site data.
5. First-party and third-party cookies
First-party cookies are set directly by our website. They are used for essential functionality, security and analytics where you have consented.
Third-party cookies are set by external providers whose services are integrated into our website. These may include:
- Payment providers: our payment providers (Stripe and Airwallex) may set cookies to maintain session security, prevent fraud and support the checkout process.
- Analytics providers (where used): analytics services may set cookies to help us understand website usage.
- Marketing and social media platforms: where we use them and you have consented, advertising and social media partners may set cookies to measure campaign performance and deliver targeted content.
6. Session and persistent cookies
Session cookies are temporary and remain on your device only until you close your browser. They are typically used to maintain your session as you move between pages.
Persistent cookies remain on your device for a set period after you close your browser, or until you delete them. They may be used to remember your preferences and to recognise returning visitors where analytics is enabled.
7. Cookie duration
The cookies we may use vary in duration. Strictly necessary session cookies expire when you close your browser. Preference and analytics cookies, where used, may last from a few hours up to 26 months, depending on their purpose. Marketing cookies, where used, typically expire within 12 months unless you delete them earlier. Specific retention periods are determined by the providers of each cookie.
8. How to manage your cookie preferences
When you first visit our website, a cookie banner will ask you to accept or decline non-essential cookies. You can change your preferences at any time by:
- using the Cookie settings control in the website footer, which resets your choice and shows the consent banner again;
- clearing your browser’s site data (including local storage) and refreshing the page;
- adjusting your browser settings to block or delete cookies.
Most browsers allow you to refuse all cookies, accept only first-party cookies, or delete cookies when you close the browser. Please note that blocking all cookies may affect the functionality of our website and some features may not work as intended.
9. Consent and withdrawal of consent
Consent for non-essential cookies must be freely given, specific, informed and unambiguous. By clicking “Accept” on the cookie banner, you consent to the use of functional, analytics and marketing cookies as described in this policy. Clicking “Decline” refuses all non-essential cookies.
You can withdraw your consent at any time by using the Cookie settings control in the website footer or by deleting your browser’s site data. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
10. Data collected by cookies
Where analytics or marketing tools are used, the following types of data may be collected:
- Device type, browser type and operating system;
- IP address and approximate location;
- Pages visited, time spent and navigation paths;
- Referral source and search terms;
- Interactions with forms, buttons and other elements;
- Preferences and settings you choose.
Where cookies collect personal data, that data is processed in accordance with our Privacy Policy.
11. Cookies and payment processing
When you proceed to payment, our payment providers (Stripe and Airwallex) may use cookies or similar technologies to maintain a secure session, prevent fraud and process the transaction. These cookies are typically necessary for the payment process and are managed by the providers in accordance with their own cookie and privacy policies. We do not store your full card details or payment authentication data.
12. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements or our services. Material changes will be communicated via our website. The latest version will always be published on this page.
13. Contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Wild Circle Dynamics LTD
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Company number: 17371923
Email: info@wildcircledynamicsltd.com
Phone: +44 20 7946 0123
Business hours: Monday to Friday, 9:00 AM - 6:00 PM (GMT)